The Pride and JFKLiving Story 🌈

As a husband/husband run team, you can imagine that LGBTQ+ Pride is of huge importance to us.

JFKLiving celebrates inclusivity and equity, and the fight for Fair Housing and anti-discrimination runs through the essence of our business.

But how did JFKLiving get involved with Haddon Township Pride?

In the fall of 2020 following an unprecedented year of lockdowns and remote work, our (then) team of six real estate geeks planted roots in a new office in Haddon Township.

Centrally-located along Haddon Ave, opposite the incredible Koupa Espresso Bar, and sandwiched between Westmont Party and Franco’s Place, we can’t tell you how welcoming our new neighbors were.

After debating for a long time over where we wanted our first office to be, we knew we’d found home.

We moved into Haddon Township with the intention of getting more involved in this community 🎉🥳

We wanted to organize events, and invest into the growth of Haddon Township to solidify it as its own bustling, thriving hub.

After all, Collingswood and Haddonfield get all the attention, but this Township is just as special, right?

PRIDE 2021 🏳️‍🌈🏳️‍⚧️

It’s probably no coincidence that, as a gay-owned real estate team, our first big roar into this neighborhood was Haddon Township Pride 2021.

Haddon Township Equity Initiative initially approached JFKLiving asking if we wanted to be involved in the Township’s first ever Pride Parade and Events.

We, naturally, said: “Just try and stop us”! 👍

JFKLiving celebrated HT Pride 2021 as a Platinum Sponsor, walked in the parade, supplied volunteers, provided media for HTEI to share online, offered the office as Green Room space for performers, and JFKLiving’s Co-Team Lead + Creative Director Pip Haxby-Thompson emceed at one of the events, SoHa Pride Fest.

All of this community activity led to Pip emceeing at more local events including town favorite, Summer Solstice, and suddenly JFKLiving was a household name (sort of 😉).

2023 presented the third annual HT Pride.

The Parade saw over a thousand people march down it. The community came out in droves to support. The JFKLiving-sponsored Pride & Progress Night offered the most athletic Drag Queen Lip Sync Battle yet.

And HT Pride is showing no sign of slowing down, as each year escalates to be bigger and better.

In 2022, Pip officially joined the Haddon Township Equity Initiative as a Board Member, and has been a vital part of the all-volunteer crew since then in supporting this community.

GIVING BACK 🫂

Our involvement in this community has snowballed since Pride 2021, and we’ve now met, fist-bumped, hugged and ugly-cried happy tears with so many of this community. And what an honor that’s been.

It is our goal not only to support an equitable and inclusive environment in our town, but to give back.

We truly believe actions speak louder than words 🫂>💬

We talk about how much we love our local community, but it’s important for us to physically invest in it too.

Since we’ve been at our Haddon Township office we’ve:

  • Hosted clean-up days across Haddon Township, Collingswood and Cherry Hill

  • Initiated an annual food drive for the Food Bank of South Jersey, amongst drives for other causes

  • Contributed to and supported other local food and coat drives

  • Sponsored local sports teams

  • Raised awareness for many local charities and initiatives

On top of this, we spearheaded our own initiative: JFKGiving.

JFKGiving derived from our desire to start making a regular charitable donation every quarter of the year, but we wanted to put control in the hands of our social media followers by letting them vote for the charities.

We started JFKGiving in January 2020 and so far we’ve donated over $20,000 to various South Jersey and Philadelphia causes, including the Food Bank of South Jersey, Voorhees Animal Orphanage and Camden Rescue Mission.

Follow @JFKLiving on Instagram to take part in the quarterly voting.

Our commitment to you 🫵🦄

Social media and food drives aside, we’re just a real estate team at the end of the day.

But we do believe we’re a team with a difference (hence why our slogan is “Real estate… but make it awesome” 😉).

Buying or selling a house is a huge event; it’s probably the biggest financial milestone you’ll ever encounter.

JFKLiving is here to make that process as effortless as possible.

We redefine the phrase “work smarter, not harder” with tailored selling strategies and smart technology at the forefront of everything we do, meaning we’re able to net 6% more profit for our sellers than other agents in the area.

And for our buyers we work tirelessly to match them with their perfect home. We guide our buyers, and empower them with knowledge, through the househunt, the offer, the negotiations, the contracts, all the way to getting the keys 🔑

And, most importantly (and bringing us back to Pride), we uphold the highest ethics, demanding equal opportunity and fighting for Fair Housing every step of the way.

We’re proud to be local area experts (we drive up and down 08108 streets more than a DoorDash driver!), and we’d LOVE to help you move.

Want to work with JFKLiving?

Fill out the form below and one of our team will be in touch ⬇️🪄